Roundtable: Branding – The Mark of a Strong Nonprofit
Branding and marketing are not synonymous. Great marketing – in both for-profit and nonprofit organizations – starts with strong and consistent branding, which is then reinforced by the organization’s people, programs, and communications. Think of it this way: a brand is an organization’s identity – the essence of what you are.
Roundtable: Are Your Board Meetings Time Traps?
Do people arrive late? Skip meetings? Do members come unprepared? Is precious meeting time spent on unproductive items? With board meetings at the center of most members’ nonprofit experience, efficient and rewarding sessions are paramount. Naturally, Board Chairs want each member to leave feeling time was well-spent, and even eager
Roundtable: Nonprofit Governance – Who’s in Charge?
Mixed messages due to ill-defined roles damage board productivity. The #1 obstacle to successful governance is board and staff not knowing who is in charge of what, according to Nancy Falls, author of Corporate Concinnity in the Boardroom. Beyond the obvious – the Board guides and Management operates – NESC has
Roundtable: What Does It Mean To Be Mission-Driven?
While a corporation’s success is measured by its bottom line and stock value, a nonprofit organization’s success is measured by its ability to achieve its mission. A nonprofit’s mission statement establishes its purpose with both passion and conviction. It should be the foundation upon which all plans and decisions are
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