Hiring the right executive director is perhaps the most important decision that a nonprofit Board can make. The search process behind this decision can be long and unruly; or it can be thorough and productive. By breaking down the process into tasks and conducting them with integrity, search time can
Branding and marketing are not synonymous. Great marketing – in both for-profit and nonprofit organizations – starts with strong and consistent branding, which is then reinforced by the organization’s people, programs, and communications. Think of it this way: a brand is an organization’s identity – the essence of what you are.