Branding and marketing are not synonymous. Great marketing – in both for-profit and nonprofit organizations – starts with strong and consistent branding, which is then reinforced by the organization’s people, programs, and communications. Think of it this way: a brand is an organization’s identity – the essence of what you are.
Mixed messages due to ill-defined roles damage board productivity. The #1 obstacle to successful governance is board and staff not knowing who is in charge of what, according to Nancy Falls, author of Corporate Concinnity in the Boardroom. Beyond the obvious – the Board guides and Management operates – NESC has