Roundtable: Branding – The Mark of a Strong Nonprofit

Branding and marketing are not synonymous. Great marketing – in both for-profit and nonprofit organizations – starts with strong and consistent branding, which is then reinforced by the organization’s people, programs, and communications. Think of it this way: a brand is an organization’s identity – the essence of what you are.

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Roundtable: Nonprofit Governance – Who’s in Charge?

Mixed messages due to ill-defined roles damage board productivity. The #1 obstacle to successful governance is board and staff not knowing who is in charge of what, according to Nancy Falls, author of Corporate Concinnity in the Boardroom. Beyond the obvious – the Board guides and Management operates – NESC has

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Case Study: Outreach Project — Branding & Marketing

The Challenge Outreach Project, which has been providing drug and alcohol services in the New York metropolitan area since 1980, stands out as a leader in the provision of adolescent residential services, services for women and children, and treatment services for diverse populations. In addition, it now operates the largest

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