NESC can analyze a nonprofit’s established products and services, evaluate the organization’s current client base, and assess the competitive and regulatory environment as a basis for developing coherent marketing plans. NESC consultants undertake audience surveys to help an organization understand how to improve its communications with its current audiences and how to expand its attraction to additional audiences.
- For a Greenwich, Connecticut community organization, NESC’s marketing experts conducted a public survey to identify ways to expand membership.
- For a Staten Island museum, NESC specialists analyzed the market and the competition and then designed a plan to boost its profile and attendance.
- For a multi-campus organization in Westchester and New York City offering a variety of short- and long-term services to senior citizens, NESC worked with the client staff to create a new branding and marketing plan.
- For a private school in Newark, NESC conducted an in-depth analysis to develop a strategic marketing plan.
- For a New York City-based nonprofit materials recycling organization, the NESC consulting team prepared a strategic marketing plan to assist in identifying, analyzing and addressing the strengths, weaknesses, opportunities and threats it was facing.
- For a New York-based choral membership organization, NESC conducted an opinion survey at one of its concerts. The consultant prepared the questionnaire, arranged for its tabulation, and then analyzed the results for client management. The information obtained was then used as the basis of a marketing plan.
- For a Long Island-based rehabilitation facility, the challenge was to develop and implement a strong brand identity and incorporate it into a comprehensive marketing plan. NESC developed a plan with a primary objective of increasing the client’s bottom line by getting additional clients, changing its client mix to include more who are able to pay for the services they use, and by getting more private funding.
